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Italy. Open to meraviglia.


We are pleased to promote the new portal of the Ministry of Tourism with the creation of the first Made in Italy “virtual influencer” in the figure of Botticelli’s Venus.

Make our beauties be known, from our big cities to small villages. Talk about our boundless heritage of art, nature and gastronomy. Open wide the doors of wonder to the whole world.

For us italians, this defines hospitality.

And who better than me to take you on a discovery of this beautiful country, at any time of the year?

I am Venus. Italy’s icon in today’s world, today as a virtual influencer.

For more information, visit the official website of the Ministry of Tourism: