Italian Design Day – 02 March 2017
Design in Italy permeates the fields of culture, art and philosophy to such an extent that it constitutes our society’s innate pattern; its novelty combined with the solidity of the traditional handicrafts and with the unprejudiced experimentation gives origin to Italian designers’ personal style. Besides, thanks to the notion that beauty must characterize products of mass consumption, art and design coexist and flourish much to their mutual benefit.
The birth of the design culture in Italy goes back to the extraordinary talents of the Renaissance, such as Leonardo da Vinci, and it reaches the modern art schools, which have made it possible for the contemporary industrial design to develop in many fertile and diversified ways. In particular, since the second postwar period, Italian design has quickly matured to support the growth of the country and it has launched a new concept of research. In driving industrial production, Italian design has shaped the objectives of development, and generated its own distinctive national characteristics.
Different people, close or far away from our country have developed a unique attraction for the Italian lifestyle. It very much depends on the aesthetic and technological values that are inherent to our cultural environment and that are the source of the effort to integrate art with functions.
The influence of Italian design has also been determined by the continuous evolution of themes and techniques. Authors’ creativity and pressure from manufacturers contribute to defining a style that keeps changing while maintaining a distinctive Italian flavor even when foreign architects and designers participate in the production of the final design item.
The making of Italian design encourages a fusion of cultures that is one of the finest outputs of globalization; it fosters not only manufacturing processes but also intercultural dialogue. The concept behind designer objects have shaped a sort of universal language that tells stories about people who have every day, in every country, the same trivial needs for lamps and chairs, pots and bicycles, and so forth.
The pleasure that beautiful ordinary objects can bring into every day’s life is the intuition of the Italian design school.
Guest of the Italian Embassy Cultural Centre, for the Italian Design Day : Arch. Marco Ferreri
born on 26th February 1958 in Imperia. He graduated in 1981 from the Politecnico di Milano, the city where he lives and works.
He worked with Marco Zanuso, Angelo Mangiarotti and Bruno Munari.
Several are the fields of his design research which ranges from industrial design to graphic and from architecture to installations.
Many of his objects are collected in important design collections such as the New York Museum of Modern Art “Permanent Design Collection”, in the Israel Museum of Jerusalem and Collection du Fond National d’Art Contemporain of Paris and in important private collections.
He has taken part in 9th International Exhibition of Architecture of Venice and in the 1st Architectural Biennial of Beijing. In 2010 the Triennale Design Museum organized a big monographic exposition on his job: Marco Ferreri_progettarepensieri.
He has worked as a lecturer in important Italian and international universities such as the Politecnico di Milano, the Accademia di Belle Arti di Brera, the Libera Università di Bolzano and the Università degli Studi della Repubblica di San Marino.
From 2011 to 2013 he was director of the Master Degree of Product Design in Naba_Nuova Accademia di Belle Arti, Milan.